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10 Questions to Ask Potential SEO Clients

Best 10 Questions to Ask Potential SEO Clients for a Digital Marketing Company, Design New or redesign your website, know Unique Selling Point (USP)

Do you have experience in Digital Marketing? Do you have SEO Clients? Do you run an inbound marketing agency and offer SEO ( Search Engine Optimization) services to your clients? Then it’s highly recommended that you have a questionnaire to evaluate the customers you choose to work with.

You may ask: but why is this important for me?

It’s Very important Because this information will reveal to you whether the new business coming your way is right for you & also provide you with crucial insights that can help you craft a better strategy for your clients.

So here are the questions that we at Saminus Private Limited use to evaluate the clients we choose to work with.

1. What do you hope to achieve with Search Engine Optimization? What are your main goals and KPIs?

A few of your prospects will have extravagant ideas and thinking as to what they hope to achieve with SEO. So it’s your job to set realistic expectations right from the start.

This information will reveal how realistic and achievable your client’s goals and KPIs are.

2. Which countries are you targeting? & Who is your target audience? 

Do they have a global audience or are they just targeting one country? Once again, it’s important to know which country is your main target and how challenging the market is. And the information about the Audience will reveal the key demographics your client is targeting. This will help you understand how competitive or untapped the market is and the level of difficulty the project entails.

3. Who was your previous SEO agency/consultant?

Most important information to Knowing who was managing their SEO may give you insights into the work that has been done so far and the challenges that you’ll be facing in the future.

4. What is your level of understanding when it comes to SEO?

Knowing how much your client knows about SEO and outcome will allow you to communicate with them more effectively.

5. Who are your Business main competitors? 

While you can easily find who the organic competitors of your client are using SEO tools such as SEMrush and Serpstat, it’s always good to know who your client considers being their competitors.

6. Do you have an in-house developer? & What level of support will we have from the in-house developer?

You will no doubt be fixing technical SEO issues with your client’s website. If you have absolute control over the changes, then there’s no problem. But if they do have an in-house developer who you’ll need to interact with regularly to implement the technical changes, then it’ll open doors for the next question in this list. If they have an in-house developer, then it’s important to know the frequency with which the changes that you’ve suggested will be implemented.

7. What CMS or Development Technology are you currently using?

Is your client’s website run on WordPress, Drupal, HubSpot, HTML, Java or PHP? Getting an answer to this will reveal how user-friendly the CMS or platform is and how familiar your team is with it. If you have more experience with WordPress over any other CMS, it’s important to know in advance.

8. What is your budget for SEO?

An all-important question. There are clients who have ambitious goals with SEO but may not necessarily have the budget. In these cases, stay away. Make sure the client you’re working with has a sufficient budget for the goals they have in mind. Always look for businesses that truly know the importance of SEO and are willing to invest a decent amount on a monthly basis.

9. What is your Unique Selling Point (USP)? What is the key differentiator between your product/service from that of your competitors?

Once they have revealed their business competitors, it’s time to learn what differentiates their offering from that of their competitors. You need to ensure that this  Unique Selling Point (USP) is communicated effectively throughout the website with all the appropriate keywords.

10. Do you have plans to Design New or redesign your website?

Is their website mobile-responsive? Is it conversion-friendly? If the answers to these questions are no, then it’s highly unlikely you’ll optimize their conversions, no matter how much effort you put towards improving their SEO. If you offer website redesign services, make it a part of your pitch.


There may be cases where your prospects or client are unwilling to share any of the aforementioned information with you before getting onboard. So let them know that they may answer only those questions which are they comfortable with. After all, you wouldn’t want to bombard a potential client with too many questions.

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